Privacy Policy

At Yuu® Shoes, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information received through our website and mobile applications (collectively the “Services”). Please read this notice carefully to understand our practices regarding your personal data.

What Information Do We Collect?

Information You Provide Directly to Us. When you visit or use our Services, we may ask you to provide personal information to us. This may include:

  • Contact information, such as your name, email address, postal address, and phone number.
  • Profile information, such as your username, profile photo, gender, birthday, and other demographic details.
  • Payment information, such as credit card or other payment details.
  • Communications with us, such as contacting customer support.
  • Product reviews and forum posts containing personal information.
  • Any other information you choose to directly provide to us in connection with your use of the Services.

Information Collected Automatically. We may automatically collect certain types of usage information when you access our Services. This information helps us understand how visitors use the Services and improve the overall website experience. Automatically collected information may include:

  • Device information, such as your computer or mobile device operating system type/version, hardware model, and unique device identifier.
  • Server log information, such as details of how you used the Services including browsing history, traffic to and from the sites, page response times, and download errors.
  • Location information, if you have enabled location services on your device.
  • Usage information, such as information about clicks, page views, referring URLs, features used, and the dates and times of your visits.
  • Cookie information. We use cookies and similar technologies like web beacons to collect information and customize the Services. You can control cookie settings through your browser or device settings.

Information from Third Party Sources. We may collect information about you from third parties. For example:

  • Social media sites may give us information from your profiles and activities on their services.
  • Our partners and service providers may share information about you.
  • Marketing and analytics services provide us with demographic information to help target ads and analyze usage.
  • Public databases may provide details such as business registration or homeowner information.
  • We may collect information you submit to third party services that interact with our website or apps. For example, a Facebook login button.

How Do We Use this Information?

We use your personal data for the following purposes:

  • To provide our Services to you and fulfill your requests, such as:
    • Creating and maintaining your user account.
    • Processing orders and transactions.
    • Communicating with you about the Services, orders, accounts, and programs.
    • Publishing customer reviews and forum posts.
    • Customizing and improving aspects of the Services like search results and ads.
  • To monitor and analyze usage and activity trends in order to improve the user experience.
  • To market our Services and provide customized promotions, such as:
    • Sending you promotional messages or offers via email, chat, social media or other channels.
    • Displaying relevant ads for Yuu® products and services when you use third party services.
    • Recommending tailored products and special offers when you use our Services.
  • To perform Services on our behalf by trusted business partners, subsidiaries, or affiliates.
  • To comply with legal obligations as required by applicable local and national laws, regulations, evidentiary requirements, legal process, or enforceable governmental requests.
  • To operate, evaluate and improve our business by developing new products and Services; enhancing and analyzing our products and Services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing, billing, and collection services.

When Do We Disclose Your Information?

We may share your personal information in certain situations, including:

  • With trusted third party service providers who perform services and process data on our behalf in compliance with this policy. This may include website hosting, data analytics, order fulfillment, payment processing, marketing, customer service, advertising, and other services. These third parties are obligated to protect your information.
  • With our affiliated companies and subsidiaries to provide a consistent experience across our family of products and services. Our subsidiaries comply with data protection requirements and share policies comparable to this privacy policy.
  • When required by law and for legal processes like responding to subpoenas, court orders, or other legal mechanisms. We share information when we believe it is required under applicable laws and to respond to requests from law enforcement and public and government authorities. This may include sharing information with law enforcement outside your country of residence.
  • During corporate transactions, like the sale of a business unit or to establish joint ventures. Customer data may be reviewed as part of the diligence process, and then shared fully if a transaction goes forward. We will notify you of any such transfer, and the acquiring entity would be obligated to only use your data as outlined in this privacy policy.
  • To protect the rights and safety of others, for example, to prevent fraud, abuse and legal liability; respond to regulatory or judicial processes; or protect intellectual property rights and comply with our legal obligations. This may include responding to legal demands from jurisdictions outside of your country of residence.

Except as described in this policy, we will not disclose your personal data to third parties without first notifying you and offering you a choice as to whether or not we provide the information.

Sensitive information like credit card numbers is transmitted directly to our PCI-compliant payment processors over encrypted connections. We do not retain this information on our servers.

Your Data Choices and Rights

You have certain rights and choices about how your information is collected and used by us.

Access / Update Information. Keep your account information accurate and up-to-date by signing in to your account. If you cannot change certain information online, or would like previous activity deleted, contact us and we will respond within a reasonable timeframe.

Marketing Communications. You can opt out of receiving promotional messages from us at any time by following the instructions in those messages. You can also change your contact preferences in your account settings or contact us directly with your request.

Cookies and Tracking Technologies. Most browsers let you remove or reject cookies and local storage. To do this, follow the instructions in your browser settings. Many browsers allow you to reject third party cookies and local storage just for those sites. You can also set Do Not Track requests on most major browsers.

Targeted Advertising. Some advertising partners allow you to request that they do not collect and use your information to provide personalized ads. You can learn more by checking their individual privacy policies.

Your California Privacy Rights. California residents have the right to know what information we have collected and how it is used and shared. You also have the right to request deletion of your data, and to opt out of data sales. You can exercise these rights using the contact information below.

How long do we retain your information? We keep your personal information only so long as we need it to provide Services, comply with legal obligations, resolve disputes, analyze activity, and enforce our agreements. We may retain certain data even after it is no longer needed in order to meet these goals, but we periodically review and erase unnecessary data in line with our data retention policies.

Security of Your Information

We use administrative, technical, and physical safeguards to protect the information we collect and process. However, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

Children’s Privacy

Our Services are intended for general audiences and not for children under the age of 16. If we are notified or otherwise discover that a child under 16 has submitted personal information to Yuu®, we will delete this information from our systems.

Changes to this Privacy Policy

We may update this policy from time to time as operational practices change or new legal requirements arise. Any changes become effective when we post the revised Privacy Policy on the Services. We will provide notice to users by prominently posting notice of the changes on the Services.

International Data Transfers

We are headquartered in the United States. Please be aware that information you provide to us or that we obtain as a result of your use of the Services may be collected in your country and subsequently transferred to another country in accordance with applicable law. Using the Services indicates that you consent to the transfer of your information among these countries. If you are accessing the Services from outside the United States, be advised that U.S. state and federal laws may not provide the same level of protection for your information as those in your country.

Contact Us

Please contact us with any questions or concerns you may have about our Privacy Policy and practices:

Yuu® Shoes
Attn: Privacy Officer
123 Shoe Lane
New York, NY 10001

Email: [email protected]

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